Description
Book SynopsisAlan Barnard is a world class communications strategist with a vast experience in devising and executing successful landmark campaigns. He made a major impact during his ten years working for the Labour Party and played a pivotal role in their 1997 general election victory. His work as Labour's Director of Campaigns and Elections helped change political campaigning in the United Kingdom. Now, as a founding Director of
bbm Campaigns, he is taking campaigning into new territories.
Chris Parker began his study of interpersonal and intrapersonal communications in 1976. It became a lifelong study. Chris is a highly experienced management trainer, business consultant and lecturer. He provides communications and creativity training.
Table of Contents
- Chapter - 00: Introduction;
- Chapter - 01: Our approach to campaigns and campaigning;
- Chapter - 02: Cause;
- Chapter - 03: Recognizing and understanding your audiences;
- Chapter - 04: The narrative;
- Chapter - 05: Influencing conversations;
- Chapter - 06: Mapping the campaign;
- Chapter - 07: Integrating activities;
- Chapter - 08: !;
- Chapter - 09: Being a campaigner
