Description
Book SynopsisCampaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior. Contrary to widely held beliefs, political ads do not turn people off to politics.
Trade Review"The essence of this argument has been advanced before but never with nearly this depth and quality of data. This book is required reading for scholars interested in political campaigns. Summing Up: Essential." - Choice
Table of ContentsCampaign Advertising and American Democracy
Table of Contents
Chapter 1 -- The Whipping Boy of American Politics - 1
Chapter 2 -- Campaign Ads as Information Supplements - 17
Chapter 3 -- Measuring Exposure to Campaign Ads - 42
Chapter 4 -- Tracking the Volume and Content of Political Advertising - 59
Chapter 5 -- What, When, and Where: Making Sense of Campaign Advertising - 77
Chapter 6 -- What Did They Know and When Did They Know It? - 98
Chapter 7 -- Campaign Advertising and Voter Attitudes toward the Political Process - 123
Chapter 8 -- Campaign Advertising and Citizen Participation - 144
Chapter 9 -- Advertising Tone and Political Engagement - 159
Chapter 10 -- Campaign Advertising and American Democracy - 180
Appendix A -- Assessing the Validity of the CMAG Tracking Data - 194
Appendix B -- Assessing the Reliability of the Storyboard Coding - 196
Appendix C -- Data Set and Variables - 203
References -- 270
