Description

Book Synopsis
Internationally focused textbook to support Cambridge International AS and A Level Travel and Tourism, for first examination in 2017. Endorsed by Cambridge International Examinations, this second edition of Cambridge International AS and A Level Travel and Tourism has been fully updated for the Cambridge Syllabus (9395) for examination from 2017. Written by experienced authors in an engaging and accessible style, this Coursebook contains a wealth of internationally focussed case studies and links to the key concepts throughout. This book offers comprehensive coverage with an international perspective and in-depth analysis of topics.

Table of Contents
Chapter 1. Features of the industry; Chapter 2. Principles of customer service in travel and tourism; Chapter 3. Destination marketing; Chapter 4. Destination management; Chapter 5. Planning and managing a travel and tourism event

Cambridge International AS and A Level Travel and

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    Order before 4pm today for delivery by Sat 1 Aug 2026.

    A Paperback / softback by Sue Stewart, Fiona Warburton, John D. Smith

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      View other formats and editions of Cambridge International AS and A Level Travel and by Sue Stewart

      Publisher: Cambridge University Press
      Publication Date: Publication Date: 04/01/2016
      ISBN13: 9781316600634, 978-1316600634
      ISBN10: 1316600637

      Description

      Book Synopsis
      Internationally focused textbook to support Cambridge International AS and A Level Travel and Tourism, for first examination in 2017. Endorsed by Cambridge International Examinations, this second edition of Cambridge International AS and A Level Travel and Tourism has been fully updated for the Cambridge Syllabus (9395) for examination from 2017. Written by experienced authors in an engaging and accessible style, this Coursebook contains a wealth of internationally focussed case studies and links to the key concepts throughout. This book offers comprehensive coverage with an international perspective and in-depth analysis of topics.

      Table of Contents
      Chapter 1. Features of the industry; Chapter 2. Principles of customer service in travel and tourism; Chapter 3. Destination marketing; Chapter 4. Destination management; Chapter 5. Planning and managing a travel and tourism event

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