Description

Book Synopsis
This book examines the rise of the direct-to-consumer genetic testing industry (DTC) and its use of 'wrap' contracts. It uses the example of DTC to show the challenges that disruptive technologies pose for societies and for regulation. It also uses the wrap contracts of DTC companies to explore broader issues with online contracting.

Buying Your Self on the Internet

    Product form

    £94.50

    Includes FREE delivery

    RRP £105.00 – you save £10.50 (10%)

    Order before 4pm today for delivery by Fri 26 Jun 2026.

    A Hardback by Andelka Phillips

    1 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Buying Your Self on the Internet by Andelka Phillips

      Publisher: Edinburgh University Press
      Publication Date: 30/06/2019
      ISBN13: 9781474422598, 978-1474422598
      ISBN10: 1474422594

      Description

      Book Synopsis
      This book examines the rise of the direct-to-consumer genetic testing industry (DTC) and its use of 'wrap' contracts. It uses the example of DTC to show the challenges that disruptive technologies pose for societies and for regulation. It also uses the wrap contracts of DTC companies to explore broader issues with online contracting.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account