Description
Book SynopsisYou''ve got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what''s happened, your idea is dead, shot down. You''re furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country.
It doesn''t have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By inviting in the lions to critique your idea--and being prepared for them--you''ll capture busy people''s attention, help them grasp your proposal''s value, and secure their commitment to implementing the solution.
The
Table of Contents
Table of Contents Preface Part One: The Centerville Story 1. The Death of a Good Plan 12 2. Saving the Day in Centerville, Part 1 21 3. Saving the Day, Part II 54 4. Saving the Day, Part III 72 Part Two: The Method 5. Four Ways to Kill Good Ideas 73 6. A Counterintuitive Strategy for Saving Your Good Idea 89 7. 24 Attacks & 24 Responses 109 8. How The Method Helps Large-scale Change 133 9. A Quick Reference Guide for Saving Good Ideas. 143
