Description
Book SynopsisBusiness Writing Today: A Practical Guide, Fourth Editionprepares students to succeed in the business world by giving them the tools they need to write powerfully, no matter the challenge. In her highly-practical text, author Natalie Canavor shares step-by-step guidance and tips for success to help students write more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace.
Table of ContentsPART I • HOW TO COMMUNICATE IN WRITING Chapter 1 • Business Writing Today—and You Chapter 2 • How to Build Successful Messages Chapter 3 • Strategize Your Messaging PART II • SHARPEN AND IMPROVE YOUR WRITING Chapter 4 • Create the First Draft Chapter 5 • Edit and Sharpen Your Writing Chapter 6 • Use the Techniques of Persuasion PART III • THE BASICS OF BUSINESS COMMUNICATION Chapter 7 • Connect With Everyday Messages Chapter 8 • Writing Letters and More Formal Messages Chapter 9 • Creating Strong Business Materials PART IV • WRITING FOR ONLINE AND SPOKEN MEDIA Chapter 10 • Using the Digital World Strategically Chapter 11 • Leverage Your Writing Skills for Spoken and Visual Media PART V • INTO THE FUTURE Chapter 12 • Win Your Opportunities: Writing for the Hunt
