Business-to-Business Marketing Management: Strategies, Cases and Solutions

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Hardback by Mark S. Glynn , Arch G. Woodside Short Description:

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is... Read more

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Publisher: Emerald Publishing Limited
Publication Date: 04/04/2012
ISBN13: 9781780525761, 978-1780525761
ISBN10: 1780525761

Number of Pages: 360

Non Fiction , Business, Finance & Law