Description
A road map for how businesses can grow and make money while reducing poverty and conflict in some of the world’s most challenging environments
Many companies worry that expanding into emerging markets is a risky—and even dangerous—move. Professors Viva Ona Bartkus and Emily S. Block see things differently. They argue that by entering markets in the world’s frontline regions—areas stuck in cycles of violence and extreme poverty—businesses can actually create stability and expand opportunity for communities and corporations alike.
From helping Colombian farmers transition from growing coca to produce to disrupting human trafficking rings by creating more construction jobs in the Philippines, Business on the Edge proves that businesses can make money while advancing corporate social responsibility, environmental conservation, and social justice. Partnering with groups including multinational companies, NGOs, a
