Description

Book Synopsis
Examining one of the world''s most important and fastest growing economic sectors, this guide explains the complex tourism phenomenon in its various manifestations. Exploring the subject from a variety of disciplines -- such as economics, psychology, sociology, and geography -- the study also analyses new facets of tourism, including marketing and management, special-interest tourism, travel legislation, and business travel. Featured case studies also provide a global perspective of the tourism industry.

Business of Tourism: Concepts & Strategies

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    A Paperback / softback by A K Bhatia

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      Publisher: Sterling Publishers Pvt.Ltd
      Publication Date: 01/01/2011
      ISBN13: 9788120731189, 978-8120731189
      ISBN10: 8120731182
      Also in:
      Hospitality and service industries

      Description

      Book Synopsis
      Examining one of the world''s most important and fastest growing economic sectors, this guide explains the complex tourism phenomenon in its various manifestations. Exploring the subject from a variety of disciplines -- such as economics, psychology, sociology, and geography -- the study also analyses new facets of tourism, including marketing and management, special-interest tourism, travel legislation, and business travel. Featured case studies also provide a global perspective of the tourism industry.

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