Description

Book Synopsis
In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity.

Trade Review
The author's extensive knowledge of the subject provides for an excellent, highly engaging volume...Highly recommended. Choice Business, Not Politics: The Making of the Gay Market breaks new ground...with humor, elegance and sharp insight. -- Mary L. Gray International Journal of Communicaton

Business Not Politics

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    A Hardback by Katherine Sender

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      Publisher: Columbia University Press
      Publication Date: Publication Date: 05/01/2005
      ISBN13: 9780231127349, 978-0231127349
      ISBN10: 0231127340

      Description

      Book Synopsis
      In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity.

      Trade Review
      The author's extensive knowledge of the subject provides for an excellent, highly engaging volume...Highly recommended. Choice Business, Not Politics: The Making of the Gay Market breaks new ground...with humor, elegance and sharp insight. -- Mary L. Gray International Journal of Communicaton

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