Description
Book SynopsisProf. Dr. Oliver Gassmann is Full Professor and Director at the Institute of Technology Management at the University of St. Gallen, Switzerland. Prior to this, he was leading corporate research within the Schindler Group. Gassmann has been recognized as one of the most active innovation scholars (IAMOT) and as one of the leading economists in Germany (FAZ). He received the prestigious Scholarly Impact Award from the Journal of Management and the Citation of Excellence Award from the Emerald Group. He has also founded three spin-off companies and serves on several academic, economic and political boards.
Prof. Dr. Karolin Frankenberger is Full Professor and Director at the Institute of Management & Strategy at the University of St. Gallen. She is also the Academic Director of the St. Gallen Executive MBA. Prior to her academic career Frankenberger worked seven years with the management consultancy McKinsey & Company. Her academic research has
Table of Contents
- PART ONE How to drive business model innovation 1 What is a business model and why should it be innovated?
- 2 The Business Model Navigator
- 3 Managing change
- PART TWO 55+ winning business models – and what they can do for you
- 1 Add-On
- 2 Affiliation
- 3 Aikido
- 4 Auction
- 5 Barter
- 6 Cash Machine
- 7 Cross-Selling
- 8 Crowdfunding
- 9 Crowdsourcing
- 10 Customer Loyalty
- 11 Digitalisation
- 12 Direct Selling
- 13 E-commerce
- 14 Experience Selling
- 15 Flat Rate
- 16 Fractional Ownership
- 17 Franchising
- 18 Freemium
- 19 From Push to Pull
- 20 Guaranteed Availability
- 21 Hidden Revenue
- 22 Ingredient Branding
- 23 Integrator
- 24 Layer Player
- 25 Leverage Customer Data
- 26 Licensing
- 27 Lock-In
- 28 Long Tail
- 29 Make More of It
- 30 Mass Customisation
- 31 No Frills
- 32 Open Business
- 33 Open Source
- 34 Orchestrator
- 35 Pay Per Use
- 36 Pay What You Want
- 37 Peer to Peer
- 38 Performance-Based Contracting
- 39 Razor and Blade
- 40 Rent Instead of Buy
- 41 Revenue Sharing
- 42 Reverse Engineering
- 43 Reverse Innovation
- 44 Robin Hood
- 45 Self-Service
- 46 Shop in Shop
- 47 Solution Provider
- 48 Subscription
- 49 Supermarket
- 50 Target the Poor
- 51 Trash to Cash
- 52 Two-Sided Market
- 53 Ultimate Luxury
- 54 User Design
- 55 White Label
- 56 Sensor as a Service
- 57 Virtualisation
- 58 Object Self-Service
- 59 Object as Point of Sale
- 60 Prosumer
- PART THREE Finished reading? Let’s implement!
- 10 recommendations to innovate your business model
- The 55+ models at a glance
- Glossary
