Description
Book SynopsisTable of ContentsPreface xv
Part I Foundation and Mindset for Business Model Innovation 1
Chapter 1 Why Do Business Models Matter? The “What, How, Who, and Why” Framework for Understanding Any Business Model 3
Chapter 2 How Business Models Create Value in New Ways – Case Studies and Theory 27
Chapter 3 Adopting a Business Model Mindset – A Prerequisite for Transformative Innovation 55
Chapter 4 Business Model Innovation – A Fundamentally New Source of Innovation 85
Part II Strategic Design and Evaluation of Business Model Innovation 127
Chapter 5 Strategic Design of Innovative Business Models – How to Bring Design Thinking and Creativity to Your Business Model 129
Chapter 6 How to Design a New Business Model – A Dynamic Design Method 161
Chapter 7 How to Design a New Business Model – Methods Championed by Startup Entrepreneurs 191
Chapter 8 Value Propositions – The NICE Framework for Measuring the Impact of the Business Model 223
Chapter 9 Evaluating Existing Business Models and Designing New Ones – Your Essential Toolkit 249
Part III Making Business Model Innovation Happen 277
Chapter 10 Implementing Business Model Innovation in Established Firms – Organizational Barriers and How to Overcome Them 279
Chapter 11 Implementing Business Model Innovation in New Ventures – Balancing the Prospects of Shooting for the Stars with the Risks That Can Sink the Ship 307
Chapter 12 Business Model Innovation Strategy in the Digital Age – What Does It Mean for You? 339
Acknowledgments 355
About the Authors 357
Index 361
