Description

Book Synopsis
This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.

Table of Contents
1. What is business model innovation?; 2. Discovering new business models; 3. Responding to BMI; 4. Competing with two business models; 5. The uniqueness of BMI; References.

Business Model Innovation

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    A Paperback by Constantinos Markides

    15 in stock

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      Publisher: Cambridge University Press
      Publication Date: Publication Date: 6/29/2023 12:00:00 AM
      ISBN13: 9781108995054, 978-1108995054
      ISBN10: 1108995055
      Also in:
      Economics of industrial organization Reception or Interpretation studies / Audience Theory Development studies

      Description

      Book Synopsis
      This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.

      Table of Contents
      1. What is business model innovation?; 2. Discovering new business models; 3. Responding to BMI; 4. Competing with two business models; 5. The uniqueness of BMI; References.

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