Description

Book Synopsis
This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.

Table of Contents
1. What is business model innovation?; 2. Discovering new business models; 3. Responding to BMI; 4. Competing with two business models; 5. The uniqueness of BMI; References.

Business Model Innovation

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Order before 4pm today for delivery by Mon 6 Apr 2026.

A Paperback by Constantinos Markides

15 in stock


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    Publisher: Cambridge University Press
    Publication Date: 6/29/2023 12:00:00 AM
    ISBN13: 9781108995054, 978-1108995054
    ISBN10: 1108995055
    Also in:
    Economics of industrial organization Reception or Interpretation studies / Audience Theory Development studies

    Description

    Book Synopsis
    This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.

    Table of Contents
    1. What is business model innovation?; 2. Discovering new business models; 3. Responding to BMI; 4. Competing with two business models; 5. The uniqueness of BMI; References.

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