Description
Book SynopsisIn order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering supplies the understanding required to effectively manage an organization in an increasingly competitive global market.
Using case studies, the book illustrates the principles, policies, and management practices used by some of the most successful companies around the world. The real-world case studies supply valuable insight into the range of issues that confront decision makers in business. By explaining how to develop effective strategies and business plans, the text supplies both the concepts and the tools to stay on track with those plans. It also:
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Table of Contents
BUSINESS STRATEGY. Strategy. Management. Functions of Management. MANAGEMENT PRINCIPLES. Forecasting and Planning. Organization and Structure. Staffing and Directing. Management Control. MARKETING AND SALES. Marketing. The Market’s Conquest. The Sales Force. INNOVATION. Technology. Product Planning and Pricing. Computer Price Wars. FINANCIAL STAYING POWER. Financial Administration and the Budget. Profit Centers, Cost Control, and Standard Costs. Financial Planning and Control.
