Description

Book Synopsis
Written by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry, this book bridges the gap between modern business theory and equine business practice.

Table of Contents
Overview; Part 1: Assessing a business - The British equestrian industry; The livery industry; The external environment; The competitive environment; The resource appraisal; Part 2: Managing a business - Resource management; Strategic planning; Marketing; The Business Plan; Part 3: Case studies; References, Index

Business Management for the Equine Industry

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    A Paperback / softback by Sharon Eastwood, Anne-Lise Riis Jensen, Anna Jordon

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      Publisher: John Wiley and Sons Ltd
      Publication Date: Publication Date: 24/10/2005
      ISBN13: 9781405126069, 978-1405126069
      ISBN10: 140512606X

      Description

      Book Synopsis
      Written by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry, this book bridges the gap between modern business theory and equine business practice.

      Table of Contents
      Overview; Part 1: Assessing a business - The British equestrian industry; The livery industry; The external environment; The competitive environment; The resource appraisal; Part 2: Managing a business - Resource management; Strategic planning; Marketing; The Business Plan; Part 3: Case studies; References, Index

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