Description
Book SynopsisFor courses on Business Intelligence or Decision Support Systems.
A managerial approach to understanding business intelligence systems.
To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.
Table of ContentsChapter 1 An Overview of Business Intelligence, Analytics, and Data Science
Chapter 2 Descriptive Analytics I: Nature of Data, Statistical Modeling, and Visualization
Chapter 3 Descriptive Analytics II: Business Intelligence and Data Warehousing
Chapter 4 Predictive Analytics I: Data Mining Process, Methods, and Algorithms
Chapter 5 Predictive Analytics II: Text, Web, and Social Media
Chapter 6 Prescriptive Analytics: Optimization and Simulation
Chapter 7 Big Data Concepts and Tools
Chapter 8 Future Trends, Privacy and Managerial Considerations in Analytics
