Description
Book SynopsisCourtland L. Bovée and John V. Thill have been leading textbook authors for more than two decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.
Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair. Mr. Thill is a prominent business consultant who has worked with organizations ranging fr
Table of Contents
1. Developing a Business Mindset
2. Understanding Basic Economics
3. The Global Marketplace
4. Business Ethics and Corporate Social Responsibility
5. Forms of Ownership
6. Entrepreneurship and Small-Business Ownership
7. Management Roles, Functions, and Skills
8. Organization and Teamwork
9. Production Systems
10. Employee Motivation
11. Human Resources Management
12. Labor Relations
13. The Art and Science of Marketing
14. Product and Pricing Strategies
15. Distribution and Marketing Logistics
16. Customer Communication
17. Financial Information and Accounting Concepts
18. Financial Management
19. Financial Markets and Investment Strategies
20. The Money Supply and Banking Systems
