Description
Book SynopsisMaster the online tools available to grow your business and conquer the competition
Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social mediaoffering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques.
In today's dynamic business environment, strong and ongoing engagement in social media marketing is no longer an optionit is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corpo
Table of Contents
Preface xi
Acknowledgments xiii
About the Author xv
Introduction: My Business Journey 1
Part I The Old Rules
Chapter 1 Your Business and Products 19
Chapter 2 Sales and Marketing 27
Chapter 3 Building Your Sales Machine 41
Chapter 4 The Psychology of Selling 71
Part II The New Rules
Chapter 5 The Digital Revolution 87
Chapter 6 Your Online Presence 95
Chapter 7 The Power of Social Media 113
Chapter 8 A Guide to Building Successful Social Media Campaigns 123
Chapter 9 Branding in the Digital Age 139
Chapter 10 Cautionary Tales (Adapt or Die!) 153
Part III The Future Rules
Chapter 11 Predicting Future Trends 161
Chapter 12 Don’t Become a Human Bot! 171
Part IV Their Rules (Case Studies)
Chapter 13 Case Studies 177
Final Word: Your Business Story 193
Index 195
