Description
Book SynopsisGet the business funding you need to secure your success The issue of funding is one of the biggest pain points for small- and medium-sized businesses and one that comes up on a daily basis.
Table of ContentsIntroduction 1
Part I: Getting Started on Funding Your Business 7
Chapter 1: Preparing for Funding at Any Stage of Growth 9
Chapter 2: Recognising the Stages of Business Funding 25
Chapter 3: Preparing the Groundwork for Raising Funds 49
Chapter 4: Becoming Investment Ready 105
Chapter 5: Loving the Paperwork: Preparing Your Business Plan 107
Chapter 6: Creating a Winning Pitch 125
Chapter 7: Making a Successful Pitch 143
Chapter 8: Getting Help 161
Part III: Exploring Your Funding Options 175
Chapter 9: Finding Free Money 177
Chapter 10: Securing Early-Stage Funding 193
Chapter 11: Securing Accelerator Finance 211
Chapter 12: Considering Debt and Other Bank Funding 225
Chapter 13: Understanding Equity Funding 249
Chapter 14: Considering Alternative Finance 273
Part IV: Going for Growth 299
Chapter 15: Measuring Performance 301
Chapter 16: Getting a Mentor 325
Chapter 17: Exploring Strategies for Growth 339
Part V: The Part of Tens 363
Chapter 18: Ten (Plus One) Pitfalls to Avoid 365
Chapter 19: Ten Things Funders Don’t Tell You 375
Chapter 20: Ten (Plus One) Terms You Need to Know before Raising Start-Up Capital 383
Index 391
