Description

Book Synopsis
* Delivers the knowledge and skills required to understand business organisations. * Provides 150 hours of self-study material for students. * Checks students' understanding through numerous exercises, worked examples and assignments. .

Table of Contents
Preface.

1. Business Environments.

2. The Organization.

3. Marketing.

4. Operations Management.

5. Human Resource Management.

6. Business Operations.

Business Functions

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    A Paperback / softback by Jim Pearce, Lynne Butel, Jacqueline McIntyre

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      Book details

      Publisher John Wiley and Sons Ltd
      Published 9 June 1998
      ISBN-13 9780631201779
      978-0631201779
      ISBN-10 0631201777

      Description

      Book Synopsis
      * Delivers the knowledge and skills required to understand business organisations. * Provides 150 hours of self-study material for students. * Checks students' understanding through numerous exercises, worked examples and assignments. .

      Table of Contents
      Preface.

      1. Business Environments.

      2. The Organization.

      3. Marketing.

      4. Operations Management.

      5. Human Resource Management.

      6. Business Operations.

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