Description
Book SynopsisFor many decades, the global business events industry operated under the illusion that business event legacies are best measured in terms of coffee cups and hotel rooms. Business Event Legacies: Global industry case studies demonstrates that in fact the tourism contribution made by business events is just the tip of a very big legacy iceberg. The substantial legacies that business events make to academic disciplines, industry and community go ‘beyond tourism’ and are much more significant. Business Event Legacies: Global industry case studies provides a cutting edge understanding of the legacy in the field of business events, crucial to the future of the industry. Through eight case studies this book will explore how business events are a collision space for ideas, brokering new innovations, generating trade and investment, supporting local communities, academics, industry, and government agendas, and driving knowledge economies. The text begins by explaining the paradigm shift in the understanding of business event legacies, and moves on to introduce a revolutionary six-step plan to analyse legacy success. The proceeding case studies then illustrate how the six-step analysis can be put into practice. Business Event Legacies: Global industry case studies provides: * A comprehensive range of documented business event legacies available * A global range of case studies representing key business events destinations including London, Sydney, Uruguay, Copenhagen, Geneva, Kuching: Malaysia, and Jonkoping: Sweden. * Methodologies for evaluating the legacies and impacts of business events for communities, industries, and government. * Information/understandings crucial for educating future business event professionals * Suggestions for advances in business events education and a future research agenda. Based on robust research framed by the authors’ deep understanding of business events, Business Event Legacies: Global industry case studies is a must have text for undergraduate and postgraduate students engaged in the business events sector, academic researchers and practitioners, including executive and marketing staff of convention bureaux and convention centres, as well as professional conference organisers and destination managers.
Table of ContentsCH. 1 A PARADIGM SHIFT IN UNDERSTANDING BUSINESS EVENTS LEGACIES CH 2: THEORISING STEPS TO BUSINESS EVENT LEGACY CH 3 CASE 1: SYDNEY CONFERENCES: CATALYSTS FOR THRIVING ECONOMIES CH 4 CASE 2: GENEVA LINKING DESTINATION STARTUPS WITH GLOBAL BUSINESS CH 5 CASE 3: DEVELOPING MALAYSIA’S BUSINESS EVENTS SECTOR TO DRIVE ECONOMIC GROWTH CH 6 CASE 4: LONDON TECH WEEK GENERATES FOREIGN INVESTMENT CH 7 CASE 5: CONVENTION CENTRE PROGRAMS SUPPORT LOCAL COMMUNITIES CH 8 CASE 6: INTERNATIONAL RESEARCH CONFERENCES IN COPENHAGEN SUPPORT THE NATIONAL SCIENCE AGENDA CH 9 CASE 7: MEDICAL CONFERENCE DRIVES HEALTH CARE OUTCOMES IN SWEDEN CH 10 CASE 8: SUPPORTING BUSINESS INVESTMENT IN URUGUAY CH 11: CONCLUSION AND THE WAY FORWARD
