Description
Book SynopsisTable of ContentsPART I: THE CONTEMPORARY BUSINESS WORLD 1. The US Business Environment 2. Understanding Business Ethics and Social Responsibility 3. Entrepreneurship, New Ventures, and Business Ownership 4. Understanding the Global Context of Business PART II: MANAGING THE BUSINESS 5. Managing the Business 6. Organizing the Business 7. Operations Management and Quality PART III: PEOPLE IN ORGANIZATIONS 8. Employee Behavior and Motivation 9. Leadership and Decision Making 10. Human Resource Management and Labor Relations PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE 11. Marketing Processes and Consumer Behavior 12. Developing and Pricing Products 13. Distributing and Promoting Products PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS 14. Information Technology (IT) for Business 15. The Role of Accountants and Accounting Information PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT 16. Understanding Money and the Role of Banking 17. Managing Business Finances Appendix I: Risk Management Appendix II: The Legal Context of Business Appendix III: Managing Your Personal Finances Appendix IV: Unions and Labor Management
