Description
Book SynopsisAbout our authors
Ronald J. Ebert is Emeritus Professor at the University of Missouri-Columbia. Professor Ebert's work has been based on more than 30 years of teaching experience at such schools as Sinclair College, University of Washington, University of Missouri, Lucian Blaga University of Sibiu (Romania), and Consortium International University (Italy). His consulting alliances have included such firms as Mobay Corporation, Kraft Foods, Oscar Mayer, Atlas Powder, and John Deere. He has designed and conducted management development programs for such diverse clients as the American Public Power Association, the US Savings and Loan League, and the Central Missouri Manufacturing Training Consortium.
His experience as a practitioner fostered an advocacy for integrating concepts with best business practices in business education. The 5 business books he has coauthored have been translated into Spanish, Chinese (Simplified), Chinese (Traditional), Malays
Table of Contents
PART 1: THE CONTEMPORARY BUSINESS WORLD
- The US Business Environment
- Understanding Business Ethics and Social Responsibility
- Entrepreneurship, New Ventures, and Business Ownership
- Understanding the Global Context of Business
PART 2: MANAGING THE BUSINESS
- Managing the Business
- Organizing the Business
- Operations Management and Quality
PART 3: PEOPLE IN ORGANIZATIONS
- Employee Behavior and Motivation
- Leadership and Decision Making
- Human Resource Management and Labor Relations
PART 4: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE
- Marketing Processes and Consumer Behavior
- Developing and Pricing Products
- Distributing and Promoting Products
PART 5: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS
- Information Technology (IT) for Business
- The Role of Accountants and Accounting Information
PART 6: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT
- Understanding Money and the Role of Banking
- Managing Business Finances
APPENDICES
- I. Risk Management
- II. The Legal Context of Business
- III. Managing Your Personal Finances
- IV. Unions and Labor Management
