Description
Book SynopsisBusiness Environment in a Global Context offers, in a readily accessible way, an in-depth analysis of the business environment at regional, national, and international levels. Incorporating case studies throughout, the key issues, concepts, and theories are supported by practical examples from the business world.
Trade ReviewReview from previous edition I find the writing style very good because it is at the same time both highly readable and it incorporates, as necessary, complex ideas and rigorous analysis. * Rob Thomas, Portsmouth University *
It is clear, intelligently written, interesting and with some useful additional features, including the practical insights boxes and opening and closing cases. The material makes good sense, is readable to a non-expert audience and makes clear links between sections. It is structurally sound and well organised. * Scott McCabe, Nottingham University *
Harrison's text is accessible, comprehensive in approach, and significantly engaging by virtue of the clear examples and cases that support the study of the international business environment. * Connie Hancock, University of Chester *
Balanced and well considered, Harrison's text outlines the basic information well and enables students to take their reading further, within the same text, to the level their ability and interest allows. * Jean Jenkins, Cardiff University *
A well-structured easy-to-read textbook. It covers all the major topics students in international business global environment have to address. * Andrea Moro, University of Leicester *
Table of ContentsPART ONE THE BUSINESS ENVIRONMENT IN A CHANGING WORLD; PART TWO KEY DIMENSIONS OF THE BUSINESS ENVIRONMENT; PART THREE THE GEOPOLITICAL CONTEXT
