Description

Book Synopsis


Table of Contents
PART I. THE ECONOMIC AND BUSINESS ENVIRONMENT 1. What is business economics? 2. Economics and business decision making 3. The business environment PART II. MICROECONOMICS: THE MARKET SYSTEM 4. Supply and demand: How markets work 5. Elasticity and its applications 6. Taxes and subsidies PART III. MICROECONOMICS: THE LIMITATIONS OF MARKETS 7. Market failure 8. The consumer and consumer behaviour PART IV. MICROECONOMICS: THE ECONOMICS OF FIRMS IN MARKETS 9. Costs and revenues in production 10. Business goals and behaviour 11. Business organization 12. Market structures: Perfect competition 13. Market structures: Monopoly 14. Market structures: Imperfect or monopolistic competition 15. Market structures: Oligopoly 16. Corporate strategy and pricing policy 17. Supply chains PART V. MICROECONOMICS: FACTOR MARKETS 18. Labour markets 19. Financial markets PART VI. INTRODUCTION TO MACROECONOMICS 20. The macroeconomic environment 21. Aggregate demand and aggregate supply as a model to describe the economy 22. Government economic policy and the effect on business: Fiscal, monetary and supply side policy PART VII. GLOBAL BUSINESS AND ECONOMICS 23. Business and trade 24. Global influences on business behaviour 25. Business and Europe 26. Sustainability

Business Economics

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    A Paperback / softback by N. Mankiw, Mark Taylor, Andrew Ashwin

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      Book details

      Publisher Cengage Learning EMEA
      Published 3 January 2024
      ISBN-13 9781473791312
      978-1473791312
      ISBN-10 1473791316
      Also in:
      Business, Finance & Law Economics

      Description

      Book Synopsis


      Table of Contents
      PART I. THE ECONOMIC AND BUSINESS ENVIRONMENT 1. What is business economics? 2. Economics and business decision making 3. The business environment PART II. MICROECONOMICS: THE MARKET SYSTEM 4. Supply and demand: How markets work 5. Elasticity and its applications 6. Taxes and subsidies PART III. MICROECONOMICS: THE LIMITATIONS OF MARKETS 7. Market failure 8. The consumer and consumer behaviour PART IV. MICROECONOMICS: THE ECONOMICS OF FIRMS IN MARKETS 9. Costs and revenues in production 10. Business goals and behaviour 11. Business organization 12. Market structures: Perfect competition 13. Market structures: Monopoly 14. Market structures: Imperfect or monopolistic competition 15. Market structures: Oligopoly 16. Corporate strategy and pricing policy 17. Supply chains PART V. MICROECONOMICS: FACTOR MARKETS 18. Labour markets 19. Financial markets PART VI. INTRODUCTION TO MACROECONOMICS 20. The macroeconomic environment 21. Aggregate demand and aggregate supply as a model to describe the economy 22. Government economic policy and the effect on business: Fiscal, monetary and supply side policy PART VII. GLOBAL BUSINESS AND ECONOMICS 23. Business and trade 24. Global influences on business behaviour 25. Business and Europe 26. Sustainability

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