Description
Book SynopsisBusiness Economics is an introduction to the economics of markets, business organization, and business policy. The text is aimed at business students at both MBA and first- and second-year undrgraduate level, who need a solid introductory guide to economic principles which focuses on the contribution of economics to the study of business policy. Each chapter is introduced with a short section summarizing objectives and key concepts, and ends with a conciseconclusion, further reading suggestions, and discussion questions to aid further study.
Trade ReviewAny business studies student who has little or no understanding of economic principles could make use of this book. It uses easy language to introduce technical phrases. Each chapter ends with a helpful conclusion, organised and graded questions and a well-thought out, thorough list of additional readings. All the expected areas of the economics curriculum are covered. Rod Gunn, The Times Higher Education Supplement, February 2000
Table of ContentsIntroduction ; PART I: THE SEARCH FOR VALUE, MARKETS, CONSUMERS AND FIRMS ; 1. Economic Activity and Value Creation ; 2. The Operation of the Market, Market Forces and Market Equilibrium ; 3. Individual Choices, the Supply of Work, and the Demand for Goods ; 4. The Nature, Purpose, and Objectives of Firms ; 5. The Search for Added Value and the Costs of Production ; PART II: THE SEARCH FOR VALUE, PRICES, PROFITS, AND THE FIRM'S COMPETITIVE ENVIRONMENT ; 6. The Competitive Market Model ; 7. The Monopoly Model and Barriers to Entry ; 8. Oligopoly and Strategic Competition ; PART III: THE SEARCH FOR VALUE, VALUE CREATION, THE SCOPE OF THE FIRM, AND ITS GOVERNANCE ; 9. The Search for Value and the Firm's Investment Decisions ; 10. Value Creation and Sustainable Competitive Advantage ; 11. Value Creation, the Scope of the Firm, and Acquisitions ; 12. Ownership, Management, and the Search for Value ; PART IV: THE SEARCH FOR VALUE AND THE WIDER ENVIRONMENT OF THE FIRM ; 13. The Search for Value and the Legislative and Regulatory Environment ; 14. The Firm and the Macroeconomic Environment ; 15. Economic Forecasting ; 16. The Search for Value, International trade, and Economic Performance ; Bibliograpjy ; Index
