Description
Book SynopsisInterested in making your skills future-ready and recession-proof? Guffey/Loewy's best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 10E, can help. This leading text and MindTap digital resources guide you in developing the communication competencies most important for professional success in today's hyper-connected digital age. Refine the skills that employers value most, such as superior writing, speaking, presentation, critical thinking and teamwork skills. Two updated employment chapters offer tips for a labor market that is more competitive, mobile and technology-driven than ever before. Based on interviews with successful practitioners and extensive research into the latest trends, technologies and practices, this edition offers synthesized advice on building your personal brand, using LinkedIn effectively and résumé writing. A signature 3-x-3 writing process, meaningful assignments and digital practice tools further equip you with the communication skills to stand out in
Table of ContentsUNIT I: COMMUNICATION FOUNDATIONS 1. Business Communication in the Digital Age 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills 3. Intercultural Communication UNIT II: THE WRITING PROCESS 4. Planning Business Messages 5. Organizing and Writing Business Messages 6. Revising Business Messages UNIT III: WORKPLACE COMMUNICATION 7. Electronic Messages and Digital Media 8. Positive and Neutral Messages 9. Negative Messages 10. Persuasive and Sales Messages UNIT IV: Reports, Proposals, and Presentations 11. Report Writing Basics 12. Informal Business Reports 13. Proposals, Business Plans, and Formal Business Reports 14. Business Presentations UNIT V: EMPLOYMENT COMMUNICATION 15. The Job Search, R��sum��s, and Cover Letters in the Digital Age 16. Interviewing and Following Up Appendix A: Document Formats Appendix B: Citation Formats Appendix C: Correction Symbols and Proofreading Marks Appendix D: Grammar and Mechanics
