Description
Book SynopsisBusiness and Professional Communication Playbook teaches students the essentials of business communication and necessary skillset that employers look for today. Michelle Violanti and Stephanie Kelly use engaging examples, provide tips on how to carry yourself professionally, and incorporate real-life experiences from recent graduates to teach students how to communicate like a professional. Focused, bite-sized chapters on the most important topics in business communication, such as interviewing, writing resumes, and leading team presentations will motivate students to read and prepare ahead of time so instructors can focus on skill-building during class. By using this simple and flexible format, this text will provide students and instructors with an excellent foundation for a successful Business Communication course.
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Trade Review"This book includes great activities as well as real-life examples. It encompasses many traditional course concepts studied in business and professional communication while relating those concepts to pragmatic examples." -- Dr. Alexis Johnson
"I like the shorter, more manageable chapter lengths. The writing style is casual but academic without being dry. Well organized, easy to read, and covers areas in business communication that many textbooks, if not most, either skim over or leave out completely." -- Christa A. Dillman
"Real world application of communication in a business setting. Modern examples drawn from current events and personal anecdotes students will be able to relate to." -- Marilyn Olson
"It is a quick and comprehensive read on the applicable aspects of a Business and Professional Communication class. The research is up to date, applicable to the student population and is easy to relate to." -- Karley Goen
Table of ContentsSection 1: Foundational Skills Chapter 1: Introducing Communication Chapter 2: Listening Skills Chapter 3: Perception Chapter 4: Communicating Ethically Chapter 5: Audience Analysis Chapter 6: Intercultural Communication Section 2: Preparing for the Workplace Chapter 7: Résumés Chapter 8: Cover Letters Chapter 9: Elevator Speeches Chapter 10: Interviews Chapter 11: Thank-You Notes Section 3: Presentations Chapter 12: Building Speeches Chapter 13: Delivering Speeches Chapter 14: Team Presentations Chapter 15: Creating Visual Aids Chapter 16: Persuasion and Compliance Gaining Chapter 17: Motivation Section 4: Succeeding In the Workplace Chapter 18: Leadership and Followership Chapter 19: Working in Groups Chapter 20: Conflict Chapter 21: Meetings
