Description
Book SynopsisAfter decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study; particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises.
Table of ContentsPart I: The Cruise Industry 1: The Demand for Ocean Cruises - Three Perspectives 2: Development of the Cruise Industry Structure - the Supply Side 3: Regulatory Frameworks of the Cruise Industry 4: Impacts of Cruising Part II: Cruise Line Corporate Management 5: Cruise Line Strategies for Keeping Afloat 6: Core Cruise Operator Processes and Systems: Overview and Challenges 7: Cruise Lines' Purchasing and Logistics Management 8: Human Resource Management in the Cruise Industry Part III: Cruise Line Marketing Management 9: Marketing Communications in the Cruise Industry 10: Pricing and Revenue Management for Cruises 11: Cruise Packages Part IV: Cruise Product Management 12: Cruise Product Development 13: Itinerary Planning 14: Shore-side Activities 15: Service Quality and the Cruise Industry Part V: Cruise Operations Management 16: Hotel Operations Management on Cruise Ships 17: Food and Beverage Operations 18: Safety and Security Management 19: Cruise Ship Marine Operations Part VI: Cruise Futures 20: Cruise Sector Growth - Prospects, Challenges, Responsibilities
