Description
Book SynopsisThis book is a comprehensive, step-by-step learning guide towards understanding entire value chain of Business Analytics, its inter-related components and hence signifying its role in business decision making in India and globally. It has been written with an interdisciplinary approach that triggers strategic as well as routine thought provoking ideas to cut across data from several business domains globally. This book deals with the end to end journey from planning the approach to a data enriched decision-problem, to communicating results derived from analytics models to clients.
Using running cases from all aspects of a business venture (finance, marketing, human resource and operations), the book helps the readers to develop the capabilities of evaluating a business case scenario; understand the business problem; identify the data sources and data availability; logically think through problem solving; use analytics techniques and application software to solve the problem;
