Description
Book SynopsisThis two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. Volume II, on the other hand, focuses on the implications of changing technology on work and employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for students and researchers.
Table of ContentsChapter 1:An Overview of Business Advancement Through Technology: Markets and Marketing in Transition Chapter 2: Digital Transformation of the Organisations Using AI Integrated Partner Relationship ManagementChapter 3: Creating Value Proposition for Rural Banking Customers in Emerging Markets: Adoption of Mobile Banking Technology Induced by Disruptive Events in IndiaChapter 4: A Review of Internet Financing Through Peer-to-Peer Lending: A Cross-Country Comparative Analysis Chapter 5: Digitalisation of Love and Lies on Online Dating Platforms in Coronavirus Times: Business Advancement Through TechnologyChapter 6: The Social Impact of Clinical Tools for Neuromarketing Research: Possible Applications for the Wine SectorChapter 7: The Influence of Facebook Discussions on Purchase Intention and Word of MouthChapter 8: Discourse on Method: Rapid, Efficient, Cost-Effective Creation of ‘Wikis of the Mind’Chapter 9: How Technologies Assessment Conceptualisation and Their Certification Could Help the Medical Business Boosting PerformanceChapter 10: Digital Transformation in Private Dental ClinicsChapter 11: Social Marketing, Nudging Policies and Consumerism: Advancements Through Technologies from NeuroscienceChapter 12: Inclusive Online Collaborative Learning Environments in Vocational Education
