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Book Synopsis
Part one describes the necessary preparations for a fundraising campaign: the role of the leader, the board, volunteers and strategic alliances, and ways to fight fear of fundraising. Part two outlines the practical essentials of an effective communications program, from personal contacts to obtaining good media coverage and making the Internet work for you.

Building Structures and Skills for Fundraising

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    A Paperback / softback by Elizabeth Westman Wilson

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      Publisher: Practical Action Publishing
      Publication Date: Publication Date: 15/12/2001
      ISBN13: 9781853395345, 978-1853395345
      ISBN10: 185339534X

      Description

      Book Synopsis
      Part one describes the necessary preparations for a fundraising campaign: the role of the leader, the board, volunteers and strategic alliances, and ways to fight fear of fundraising. Part two outlines the practical essentials of an effective communications program, from personal contacts to obtaining good media coverage and making the Internet work for you.

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