Building Strong Brands

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Undefined by David A. Aaker Short Description:

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's... Read more

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Publisher: John Wiley & Sons Inc
Publication Date: 12/12/1995
ISBN13: 9780029001516, 978-0029001516
ISBN10: 002900151X

Number of Pages: 390

Non Fiction , Business, Finance & Law