Description

Book Synopsis
Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of "the brand-as-a-country-or-region".

Building Strong Brands

    Product form

    £27.45

    Includes FREE delivery

    Order before 4pm tomorrow for delivery by Wed 1 Jul 2026.

    A Undefined by David A. Aaker

    Out of stock


      View other formats and editions of Building Strong Brands by David A. Aaker

      Publisher: John Wiley & Sons Inc
      Publication Date: 12/12/1995
      ISBN13: 9780029001516, 978-0029001516
      ISBN10: 002900151X

      Description

      Book Synopsis
      Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of "the brand-as-a-country-or-region".

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account