Building Brand Identity: A Strategy for Success in a Hostile Marketplace

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Hardback by Lynn B. Upshaw Short Description:

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided... Read more

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Publisher: John Wiley & Sons Inc
Publication Date: 14/07/1995
ISBN13: 9780471042204, 978-0471042204
ISBN10: 047104220X

Number of Pages: 368

Non Fiction , Business, Finance & Law