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Book Synopsis
Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources.

Building A World Class Service Organization

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    Order before 4pm today for delivery by Tue 23 Jun 2026.

    A Paperback / softback by Jochen Wirtz

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      View other formats and editions of Building A World Class Service Organization by Jochen Wirtz

      Publisher: World Scientific Publishing Co Inc (USA)
      Publication Date: 31/12/2017
      ISBN13: 9781944659455, 978-1944659455
      ISBN10: 1944659455

      Description

      Book Synopsis
      Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources.

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