Description
Book SynopsisUnleash innovation potential with creative, serious play Building a Better Business Using the LEGO(R) SERIOUS PLAY(R) Method delivers a creative approach to enhancing innovation and improving business performance, with the focus on unleashing play.
Table of ContentsPreface v
Introduction—The Journey! 1
Part I The LEGO® SERIOUS PLAY® Territory
1 The Need for Building Better Businesses 13
2 The LEGO® Brick 25
3 Defining Serious Play 37
4 The LEGO® SERIOUS PLAY® Method 47
5 Contemplating the LEGO® SERIOUS PLAY® Territory 65
Part II LEGO® SERIOUS PLAY®: The Science Platform
6 Building Knowledge—Giving Your Mind a Hand 77
7 Neuroscience—Understanding the Builder’s Mind 95
8 Flow—The Joy of Effective Learning 109
9 Imagination—Seeing What Is Not 117
10 Play Is about Process 129
Part III LEGO® SERIOUS PLAY® at Work
11 LEGO® SERIOUS PLAY® at Work in Business 145
12 LEGO® SERIOUS PLAY® at Work in the LEGO Company 185
13 LEGO® SERIOUS PLAY® at Work outside Business 195
14 Contemplating LEGO® SERIOUS PLAY® at Work 205
15 Pushing the Boundaries with LEGO® SERIOUS PLAY® 211
Notes 221
About the Authors 225
Index 227
