Description
Book SynopsisStop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you''re not there. It''s your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret it''s not enough to be the best, you have to be seen to be the best.
Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You''ll learn how to identify your brand and where it fits into the big picture, and then you''ll learn how to become the obvious choice for whatever it is you do. Becoming known isn''t a matter of chance, nor is it a matter of luck it''s a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known.
- Identify and build your personal brand
Trade Review
"...what I liked most is that it wasn't a 'self-improvement' book. Instead it helps you focus on your career strengths." (Briefing, March 2017)
Table of Contents
Foreword vii
Introduction 1
PART ONE: Laying the Foundations 9
1 Why Build Your Reputation? 11
2 Setting The Scene – The Career Game 37
3 Your Reputation Game Plan 57
4 The Networking Blueprint 79
5 The Authority Blueprint 101
PART TWO: The Four Reputational Toolboxes 123
6 Your Profile Toolbox: Visibility 131
7 Your Positioning Toolbox: Authority 155
8 Your Personal Board Toolbox: Network 177
9 Your Professional Toolbox: Performance 209
References 241
Additional Resources 243
About the Author 245
Acknowledgements 247
Index 000
