Description
Book SynopsisThe complete guide to choosing and using GIS in business
Over the last few years, Geographical Information Systems (GIS)have become less expensive and easier to use, and the tremendouspotential of GIS to boost business productivity is finally beingrealized. Incorporating the latest developments in GIS technologyand applications, this book explores what GIS has to offercompanies in many different areas of industry today and how it canbe successfully integrated into existing business operations.
Building on the success of its predecessor, this Second Editioncovers every key aspect of using GIS in business. It explains whatGIS is and helps readers gain a clear understanding of the costsand benefits of moving to a GIS. New case studies from both themanufacturing and service sectors illustrate how GIS can supporttactical and strategic business decision-making, and the book''sunbiased coverage of commercially available GIS software isinvaluable for anyone involved in select
Trade Review"...a useful introduction to GIS in business for those who have not yet convinced management of its importance..." (GI News, July 2000)
Table of ContentsUsing Geographical Knowledge in Business.
THE MANAGEMENT OF GEOGRAPHICAL INFORMATION.
What Is a Geographical Information System?
GIS and Information Strategies.
The Nature of Geographical Data.
THE ORGANIZATIONAL CHALLENGE.
GIS for Decision Support.
Making the Business Case for Investment in GIS.
Implementation of the GIS Project.
USING GEOGRAPHICAL INFORMATION IN BUSINESS.
Application Capabilities.
Operational Applications.
Tactical Operations.
Strategic Applications.
CONCLUSION.
An Integrated Part of the Business.
Index.
