Description

Book Synopsis
Alex Blyth is a freelance journalist who has many years experience writing for publications in the small business sector, such as Director, First Voice, New Business, Accountancy, PR Week, Retail Week and Print Week. You can find out more, and read hundreds of published articles, at www.alex-blyth.co.uk.

Table of Contents

1 Ten online marketing mistakes to avoid

2 Your website – your conversion engine

3 Search engine optimisation

4 Search engine marketing

5 Online advertising

6 E-mail marketing

7 Blogging

8 Social media

9 Online PR

10 Mobile marketing

Conclusion


Each of the main chapters (will:

Explain what it is and why you should be interested in it

Give step-by-step advice on how to get started and how to stand out from the crowd in that area, how to do it brilliantly

Include a case study of a marketer who has used the technique to good effect

Conclude with an interview with an expert in the topic

Brilliant Online Marketing

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    A Paperback by Alex Blyth

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      Book details

      Publisher Pearson Education
      Published 11/25/2010 12:00:00 AM
      ISBN-13 9780273737452
      978-0273737452
      ISBN-10 0273737457
      Also in:
      Advertising E-commerce: business aspects

      Description

      Book Synopsis
      Alex Blyth is a freelance journalist who has many years experience writing for publications in the small business sector, such as Director, First Voice, New Business, Accountancy, PR Week, Retail Week and Print Week. You can find out more, and read hundreds of published articles, at www.alex-blyth.co.uk.

      Table of Contents

      1 Ten online marketing mistakes to avoid

      2 Your website – your conversion engine

      3 Search engine optimisation

      4 Search engine marketing

      5 Online advertising

      6 E-mail marketing

      7 Blogging

      8 Social media

      9 Online PR

      10 Mobile marketing

      Conclusion


      Each of the main chapters (will:

      Explain what it is and why you should be interested in it

      Give step-by-step advice on how to get started and how to stand out from the crowd in that area, how to do it brilliantly

      Include a case study of a marketer who has used the technique to good effect

      Conclude with an interview with an expert in the topic

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