Description
Book SynopsisAlex Blyth is a freelance journalist who has many years experience writing for publications in the small business sector, such as
Director,
First Voice,
New Business,
Accountancy,
PR Week,
Retail Week and
Print Week. You can find out more, and read hundreds of published articles, at
www.alex-blyth.co.uk.
Table of Contents1 Ten online marketing mistakes to avoid
2 Your website – your conversion engine
3 Search engine optimisation
4 Search engine marketing
5 Online advertising
6 E-mail marketing
7 Blogging
8 Social media
9 Online PR
10 Mobile marketing
Conclusion
Each of the main chapters (will:
Explain what it is and why you should be interested in it
Give step-by-step advice on how to get started and how to stand out from the crowd in that area, how to do it brilliantly
Include a case study of a marketer who has used the technique to good effect
Conclude with an interview with an expert in the topic
