Description

This text gives readers the tools and the motivation to deal with the current economic changes and to go out and be described as a brilliant marketer. It answers key questions such as: what is a brand? what is marketing and how is it changing? and what is good, what is poor, what is brilliant?

Brilliant Marketing

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£13.39

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Paperback by Richard Hall

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Short Description:

This text gives readers the tools and the motivation to deal with the current economic changes and to go out... Read more

    Publisher: Pearson Education Limited
    Publication Date: 5/28/2009
    ISBN13: 9780273721239, 978-0273721239
    ISBN10: 0273721232

    Description

    This text gives readers the tools and the motivation to deal with the current economic changes and to go out and be described as a brilliant marketer. It answers key questions such as: what is a brand? what is marketing and how is it changing? and what is good, what is poor, what is brilliant?

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