Description
Book SynopsisTracing the evolution of Canada's Labatt brewery from its colonial beginnings until its sale to Belgium-based Interbrew.
Trade Review"Brewed in the North is probably the most comprehensive look at Labatt's past. Anyone who enjoys learning about corporate decision-making, the people behind the decisions and their successes and missteps will enjoy this book. The author struck gold by landing on a treasure trove of previously unpublished corporate documents and a detail-rich history of Labatt that it had commissioned from historian Albert Tucker." The Globe & Mail
"Brewed in the North is a striking story, and Bellamy tells it well. He has a command of business history but does not beat us over the head with theory or complete marketing lingo. The book is an impressive achievement." Literary Review of Canada
"This finely crafted study is a brilliant piece of Canadian business history. Brewed in the North goes beyond Labatt's to provide a study of a whole industry within Canada and abroad. The book is chock-full of fascinating information on the evolving proce
"Brewed in the North makes for a top choice for beer lovers. Best enjoyed with a six-pack of underrated 50 fresh from the brewery, I'd say." The London Free Press
