Description
Book SynopsisThis book explores the many challenges that faced the early production and sale of beer in Japan, including its evolution from a uniquely Western beverage into a thoroughly domestic Japanese commodity by the post-Second World War era.
Table of ContentsIntroduction: Beer’s Evolution into a Japanese Commodity
1 Foreign Influences: The Origins of Japan’s Beer Brewing Industry, 1868-1906
2 Keeping Up Appearances: Maintaining Beer’s German Authenticity, 1906-36
3 Brewing Self-Sufficiency: Beer, Empire, and the Wartime Command Economy, 1937-45
4 “The Taste of Home”: Beer as Postwar Japanese Commodity, 1945-72
5 Learning from Japan: “Orion Beer” and Okinawan Consumer Identity, 1945-72
6 Indigenous Brews: Innovation, Entrepreneurship, and Beer’s Continuing Evolution
Conclusion: Biiru no Nihonka – The “Japanization” of Beer
Appendix: Data on Japan’s Beer Brands and Their Manufacturers, 1869-1949
Glossary
Notes
Bibliography
Index
