Description
Book SynopsisBrazilian Telenovelas and the Myth of Racial Democracy, by Samantha Nogueira Joyce, examines what happens when a telenovela directly addresses matters of race and racism in contemporary Brazil. This investigation provides a traditional textual analysis of Duas Caras (2007-2008), a watershed telenovela for two main reasons: It was the first of its kind to present audiences with an Afro-Brazilian as the main hero, openly addressing race matters through plot and dialogue. Additionally, for the first time in the history of Brazilian television, the author of Duas Caras kept a web blog where he discussed the public's reactions to the storylines, media discussions pertaining to the characters and plot, and directly engaged with fans and critics of the program. Joyce combines her investigation of Duas Caras with a study of related media in order to demonstrate how the program introduced novel ideas about race and also offered a forum where varying perspectives on race, class, and racial rel
Trade ReviewJoyce's work documents the intersection of telenovelas, race, and new media in Brazil, making a compelling case for this genre's importance while explaining the complex strategies employed to make telenovelas successful in promoting social change. -- Antonio C. La Pastina, Texas A&M University
In Brazilian Telenovelas and the Myth of Racial Democracy, Samantha Nogueira Joyce takes one particular telenovela, Duas Caras (Two Faces), as her subject of study.
Table of ContentsChapter I – Episode 1: And Let There be White Chapter II – Black Flows: Duas Caras / The Legacy of Whitening and Racial Democracy Chapter III – "My Little Whitey" / "My Big, Delicious Negro:" Telenovelas, Duas Caras, and the Representation of Race Chapter IV – Deu no Blogão! ("It was in the Big Blog!"): Writing a Telenovela, a Blog, and a Metadiscourse Chapter V – Duas Caras as a New Approach to Social Merchandising Chapter VI – Conclusions References About the Author Index
