Description

Book Synopsis
Shows those involved in men's retail how to understand classic men's environments. This book covers various aspects of male fashion retail - including store design, buying and sourcing product, merchandising, marketing, advertising, and promotion.

Branding the Man: Why Men Are the Next Frontier

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A Hardback by Bertrand Pellegrin

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    View other formats and editions of Branding the Man: Why Men Are the Next Frontier by Bertrand Pellegrin

    Publisher: Allworth Press,U.S.
    Publication Date: 10/09/2009
    ISBN13: 9781581156638, 978-1581156638
    ISBN10: 1581156634

    Description

    Book Synopsis
    Shows those involved in men's retail how to understand classic men's environments. This book covers various aspects of male fashion retail - including store design, buying and sourcing product, merchandising, marketing, advertising, and promotion.

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