Description

Book Synopsis
Branded Customer Service breaks new ground in the field of customer service. It details the next step for marketing specialists who have come to the realisation that significant brand equity is built not just through advertising and public relations efforts. An integrated brand needs to be lived and expressed through every aspect of the brandâs organisational cultureâespecially the human exchange of customer service.

Branded Customer Service: The New Competitive

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    A Paperback / softback by Janelle Barlow, Paul Stewart

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      Publisher: Berrett-Koehler
      Publication Date: Publication Date: 10/09/2006
      ISBN13: 9781576754047, 978-1576754047
      ISBN10: 1576754049

      Description

      Book Synopsis
      Branded Customer Service breaks new ground in the field of customer service. It details the next step for marketing specialists who have come to the realisation that significant brand equity is built not just through advertising and public relations efforts. An integrated brand needs to be lived and expressed through every aspect of the brandâs organisational cultureâespecially the human exchange of customer service.

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