Description

Book Synopsis

You don't have a brand—whether it's for a company or a product—until you have a name.

The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.

Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:

  • What makes a good (and bad) name
  • The step-by-step process professional namers use
  • How to generate hundreds of name ideas
  • The secrets of whittling the list down to a finalist

The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.

Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Brand Naming: The Complete Guide to Creating a

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    A Paperback / softback by Rob Meyerson

    £21.80

    Includes FREE delivery

    RRP £22.95 – you save £1.15 (5%)

    Order before 4pm today for delivery by Sat 5 Sep 2026.

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      Book details

      Publisher Business Expert Press
      Published 30 December 2021
      ISBN-13 9781637421550
      978-1637421550
      ISBN-10 1637421559
      Also in:
      Brands and branding

      Description

      Book Synopsis

      You don't have a brand—whether it's for a company or a product—until you have a name.

      The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.

      Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:

      • What makes a good (and bad) name
      • The step-by-step process professional namers use
      • How to generate hundreds of name ideas
      • The secrets of whittling the list down to a finalist

      The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.

      Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

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