Description
Book SynopsisFocusing on the rise of Brand Islam, this book considers how the highly lucrative marketing of goods and services as Islamic or halal is reshaping the religious, cultural, and economic lives of Muslim consumers and communities around the globe.
Trade ReviewPlenty of books have addressed the staggering market potential of halal goods from a financial perspective, but
Brand Islam stands out for its social focus, in particular on the consumption and marketing of products to Muslims . . . it makes for fascinating reading. * The National *
In her engaging and thoroughly researched examination of all things halal, Middle Eastern Studies professor Faegheh Shirazi analyzes the shrewd commercial strategy underlying the branding of the Islamic culture industry. * Middle East Journal *
Shirazi reveals how and why the growth of consumerism, global communications and the Westernization of many Muslim countries are all driving commercialization using Islam. * Islamic Horizons *
[A] very readable and entertaining mine of information about today's 'halal race,' broadly interpreting the transformations within the frames of theories on cultural identity politics and economic sociology of consumerism. * Religious Studies Review *
Brand Islam is an illuminating case study in the relationship between religion and the consumer market. * Journal of Markets and Morality *
Illuminating…[
Brand Islam] provides an excellent practical guide that amply answers the basic questions and will surely assist any further inquiries into this compelling unbounded emporium. * Review of Middle East Studies *
Brand Islam is a fascinating cultural study of sorts of the new local and global ‘Muslim’ markets in halal goods and services. * Islam and Christian-Muslim Relations *
[
Brand Islam] provides a useful exploration of the question of Muslim consumption and contributes to larger discussions surrounding material religion. * American Journal of Islamic Social Sciences *
Table of Contents
- Acknowledgments
- Introduction
- Chapter 1. Islamophobia and Western Culture
- Chapter 2. Islam and the Halal Food Industry
- Chapter 3. Halal Slaughtering of Animals: Perils and Practices
- Chapter 4. Marketing Piety: Hijabi Dolls and Other Toys
- Chapter 5. Halal Cosmetics and Skin Care: The Islamic Way to Beauty
- Chapter 6. Islamic Dress and the Muslim Fashion Industry: Halal Fashion
- Chapter 7. Sportswear, Lingerie, and Accessories—the Islamic Way
- Conclusion
- Notes
- Bibliography
- Index
