Description
Book SynopsisPraise for Brand for Talent
As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy.
CAMMIE DUNAWAY, Nintendo of America
Brand for Talent is your wake up call to the realities of today''s hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get Brand for Talent, get amped and get going!
?BRAD WHITWORTH, ABC, Cisco, IABC Fellow, IABC Past Chairman
In this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management.
?HAYAGREEVA RAO, Graduate School of Business, Stanford Uni
Table of Contents
Introduction
Part One: Get Real
Essential One: Wake Up
Essential Two: Look Ahead
Part Two: Get to Work
Essential Three: Create
Essential Four: Segment
Essential Five: Implement
Part Three: Get Prepared
Essential Six: Sustain
Essential Seven: Survive
Part Four: What It Means to You
Build a Talent Brand Legacy
Notes
Acknowledgments
Index
About the Authors
