Description

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. However, those brands nurtured and developed by the company have not, despite their obvious importance to a company's trade.
In this book Tony Tollington exposes the inconsistencies with the valuation of brands. He looks at new approaches to the definition of brands and other intangibles as assets that allows them to be separated and valued in their own right, independently from the physical business of the company itself.
This book demonstrates practical ways forward to achieve realistic valuation of such assets within the current age.

Brand Assets

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Hardback by Tony Tollington

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Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 22/04/2002
    ISBN13: 9780470844236, 978-0470844236
    ISBN10: 047084423X

    Number of Pages: 158

    Non Fiction , Business, Finance & Law

    Description

    Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. However, those brands nurtured and developed by the company have not, despite their obvious importance to a company's trade.
    In this book Tony Tollington exposes the inconsistencies with the valuation of brands. He looks at new approaches to the definition of brands and other intangibles as assets that allows them to be separated and valued in their own right, independently from the physical business of the company itself.
    This book demonstrates practical ways forward to achieve realistic valuation of such assets within the current age.

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