Description
Book SynopsisCan a brand qualify as an asset? Intangible assets are by their very nature difficult to value. This book shows how much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets.
Table of ContentsIntroduction
PART ONE: ASSETS
An alternative approach to the accounting definition of an asset
The cognitive assumptions underpinning the accounting recognition of assets
Transactions or events and the role of separability
The impact of FRS10 on the accounting recognition of intangible assets
PART TWO: BRANDS
Breaking the link between brand assets and purchased goodwill
The definition and accounting recognition of brand assets.
PART THREE: THE POLITICS OF BRAND ASSETS
The process of consultation, not consensus
The process of consultation, not consensus continued.
