Description

Book Synopsis

Brand and Myth: A Cultural-Philosophical Consideration.- Apple: Magic Devices.- McDonald's: A Glorious Name.- Huawei: The Promise of China.- Barack Obama: Back to the Future.- Fridays For Future: True Authenticity.- BP: This Side of Good and Evil.- Opel: Who Are We?- Beyond Meat: What We Should Eat.- BOY LONDON: The Logo is the Brand.- Bored Apes & Co: NFT as Brand.- Literature.- Films.- Websites and Internet Resources.

Brand and Myth

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    A Paperback by Stefan Waller

    £24.99

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      Book details

      Publisher Springer
      Published 26 March 2025
      ISBN-13 9783662706770
      978-3662706770
      Also in:
      Occupational and industrial psychology

      Description

      Book Synopsis

      Brand and Myth: A Cultural-Philosophical Consideration.- Apple: Magic Devices.- McDonald's: A Glorious Name.- Huawei: The Promise of China.- Barack Obama: Back to the Future.- Fridays For Future: True Authenticity.- BP: This Side of Good and Evil.- Opel: Who Are We?- Beyond Meat: What We Should Eat.- BOY LONDON: The Logo is the Brand.- Bored Apes & Co: NFT as Brand.- Literature.- Films.- Websites and Internet Resources.

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